ELLE DECOR x DANS UN JARDIN
Discover the exclusive fragrances for ELLE Décor brand
On the 18th December 2017 – Women’s magazine ELLE is with bath, body & home product specialist Dans un jardin to launch the ELLE Décor home ambiance product line in Canada.
The ELLE Décor x Dans un jardin collection will include 12 items (diffusers, candles, etc.) inspired by ELLE’s distinctive personality. The collection is available in 51 of the retailer’s locations across Quebec, in their points of sale at Shopper’s Drug Mart pharmacies across Canada, and online.
Julie Buchinger and Vanessa Craft, editors in chief of ELLE Québec and ELLE Canada respectively, collaborated with fashion director Anthony Mitropoulos at every step of the product development process, from drawing board to final packaging, including the selection of the subtle notes in each fragrance.
“ For this collection of home products, we really wanted to create
fragrances that would evoke the multiple facets of a woman’s life ”
explains Julie Buchinger.
“ This exercise was extremely stimulating, and I can’t wait to share
the fruits of our labour with our readers. ”
Eric Arminjon, President of Dans un Jardin, was pleased to collaborate with Julie, Vanessa and Anthony for this exceptional project. “We’re delighted to partner with a brand as prestigious as Elle Décor. Starting in early 2018, this association should open up new markets for us across Canada.”
For over 30 years, the artisans at Dans un Jardin have been developing distinctive products for the care and senses of women, men, children and newborns. Dans un Jardin travels the world to uncover exceptional ingredients, in order to constantly make its products more effective, while creating new, enchanting and irresistible fragrances.